Taboola Advertising Policy

Last Updated: January 1, 2026

Overview

TamaTherapy Inc. has partnered with Taboola to provide native advertising and content recommendations on our website. This policy explains how Taboola operates on our platform, what data is collected, and your choices regarding personalized advertising.

What is Taboola?

Taboola is a native advertising platform that displays sponsored content recommendations alongside our editorial content. These recommendations appear in widgets labeled "Around the Web," "You May Like," "Recommended For You," or similar designations. Taboola helps us generate revenue to support our free content while connecting users with relevant third-party content.

How Taboola Works on Our Website

When you visit tamatherapy.com, Taboola's technology:

• Analyzes the content you're viewing to understand context
• Displays sponsored content recommendations that may be relevant to your interests
• Tracks which recommendations you click to improve future suggestions
• Uses cookies and similar technologies to personalize content over time

All Taboola-sponsored content is clearly marked with labels such as "Sponsored," "Promoted," "Ad," or similar indicators to distinguish it from our editorial content.

Data Collection by Taboola

Taboola may collect the following types of information:

1. Device and Browser Information

• IP address (truncated in certain jurisdictions)
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Screen resolution
• Language settings

2. Usage Data

• Pages visited on our website
• Taboola widgets viewed
• Sponsored content clicked
• Time spent on pages
• Scroll behavior
• Referring website

3. Interest Information

• Inferred interests based on content consumed
• Topics you've shown interest in
• Categories of content you engage with

How Taboola Uses Your Data

Taboola uses collected data for the following purposes:

• Content Recommendation: Matching relevant sponsored content to user interests
• Campaign Optimization: Improving ad performance for advertisers
• Personalization: Showing more relevant recommendations over time
• Analytics: Understanding user behavior to improve the platform
• Fraud Prevention: Detecting and preventing invalid traffic

Your Choices and Opt-Out Options

You have several options to control Taboola's data collection and personalization:

1. Opt-Out of Personalized Advertising

You can opt-out of Taboola's personalized recommendations by:

• Visiting Taboola's Privacy Policy and following their opt-out instructions
• Using the Digital Advertising Alliance's (DAA) opt-out tool at optout.aboutads.info
• Using the Network Advertising Initiative's (NAI) opt-out tool at optout.networkadvertising.org

2. Browser Settings

You can configure your browser to:

• Block third-party cookies
• Enable "Do Not Track" signals
• Use private browsing or incognito mode

3. Cookie Management

You can manage Taboola cookies through our Cookie Settings or your browser's cookie management tools.

Data Sharing and Third Parties

Taboola may share data with:

• Advertisers and publishers (in aggregated or de-identified form)
• Service providers and technology partners
• Analytics and measurement companies
• Legal authorities when required by law

Taboola does not sell your personal information to third parties for their independent use.

Taboola's Data Retention

Taboola retains data for varying periods depending on the type of information:

• Campaign data: Up to 13 months
• User profile data: Up to 13 months of inactivity
• Log data: Up to 18 months

After these periods, data is either deleted or anonymized.

Taboola Compliance

Taboola participates in industry self-regulatory programs:

• Digital Advertising Alliance (DAA)
• Network Advertising Initiative (NAI)
• European Interactive Digital Advertising Alliance (EDAA) for EU visitors

International Data Transfers

Taboola operates globally and may process data in various countries including:

• United States
• European Union member states
• Israel
• Other jurisdictions where Taboola maintains facilities

Taboola implements appropriate safeguards for international data transfers in compliance with applicable laws.

Your Privacy Rights

Depending on your jurisdiction, you may have rights to:

• Access your personal data held by Taboola
• Correct inaccurate information
• Delete your data
• Object to processing
• Withdraw consent
• Data portability

To exercise these rights, contact Taboola directly through their privacy portal.

Children's Privacy

Taboola does not knowingly collect personal information from children under 16 years of age. We do not direct Taboola advertising content at children, and our website is intended for adult users. If you believe Taboola has inadvertently collected information from a child, please contact them immediately for deletion.

Changes to This Policy

We may update this Taboola Advertising Policy as their services evolve or as required by law. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

Contact Information

For questions about Taboola on our website:

TamaTherapy Inc.
200 Bay Street, Suite 1600
Toronto, ON M5J 2J2
Canada

Email: [email protected]
Phone: +1 416-555-2134

For direct inquiries to Taboola:

Taboola Inc.
16 Madison Square West, 7th Floor
New York, NY 10010
USA

Privacy: www.taboola.com/policies/platform-privacy-policy

Related Policies

For more information about our data practices, please review:

• Privacy Policy
• Cookie Policy
• Legal Disclaimer